World of Warcraft Loses 1.3 Million Subscribers
Ryan Bloom / May 9th, 2013 No Comments
World of Warcraft lost 1.3 million subscribers in the first quarter of 2013, Activision Blizzard announced in a first quarter earnings report.
Despite the amount of dropped subscriptions, the game is still the number one subscription-based massively multiplayer online role-playing game (MMORPG) in the world. As of March, World of Warcraft has 8.3 million subscribers, down from 9.6 million.
Most of the players dropping their subscriptions were based in the Asian market, where the majority of the game’s players reside. However, World of Warcraft did experience some cancelled subscriptions in the west.
[adsense250itp]World of Warcraft boasted more than 12 million paying users in 2010 but that number has since steadily declined.
Activision CEO Bobby Kotick said the number does raise some concerns and the company expects more players to shed their subscriptions next year. However, eight million paying users for a game nearly 10 years old is nothing to be disappointed about.
The game remains one of the few online multiplayer experiences requiring players to pay. Most current online games use the free-to-play model with microtransactions as the main mode of income.
Overall, Activision Blizzard experienced a better-than-expected first quarter 2013. The company posted a net revenue of $1.32 billion for the three month span, up from $1.17 billion made in the first quarter 2012.
According to the report, 28 percent of the company’s total revenues was made through digital channels. Non-GAAP digital revenue from the Call of Duty franchise increased more than 100 percent on a year over year basis.
tags: activision , blizzard , news , warcraft , warcraft subscriptions , world of warcraft