Instead of just focusing on circuit or street racing, the game allows players a more massive scope of being able to race on street, dirt, cross country, and more. Julian Gerighty, Creative Director of Ubisoft explained, “We want to give players a driving experience that goes way beyond the classic circuit-based racing games and really captures the boundless sense of freedom of driving across the U.S.” The game allows for scenarios such as outracing the police over the Brooklyn bridge, drag racing the Las Vegas Strip, or doing brief 20 second trials in front of Mount Rushmore to gain experience, cash or parts. The game is designed to make the United States a personal racing playground.
The Crew is also using online capabilities to expand the challenges. The world of The Crew is populated by other players via online means. This means that any other car in the game is a potential rival or ally. There is no separate login for the cooperative mode, as the game wishes to seamlessly blend the single player and multiplayer experience. From one main screen, a player is able to invite friends to help complete cooperative missions. Players will also be able to interact with The Crew game world via their Android or iOS devices. The companion app for The Crew will allow for complementary experiences and allow for a more involved overall player experience.
The Crew also allows players who take their car builds seriously to get exactly what they want. Players are able to strip the car down to nothing and rebuild from the ground up, specifying everything from the engine they want to the perfect rims. Cars are able to be customized for just the right style for their mission and capabilities.
The development of The Crew is being lead by the group Ivory tower, known for their status as racing game veterans and exclusive partner to Ubisofr. The game is expected to be released in early 2014 for the Xbox One and Playstation 4 systems as well as PC.