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Sony Wants to Push Nintendo Out of the Console Business

/ Nov 7th, 2012 30 Comments

Wii U

Without question, Nintendo is one of the most successful gaming companies ever. With the next generation of gaming right around the corner, Nintendo has taken the first leap with its upcoming console, the Wii U. However, is this Nintendo’s attempt at the next generation or is it an attempt to catch up with Sony and Microsoft before the REAL next-gen gaming experience becomes available? While there is much talk about the Wii not matching up in comparison to the Xbox 360 and PlayStation 3, Nintendo’s Wii was the only one of the three consoles that saw an early profit; Microsoft and Sony haven’t seen console profits until recently. Even with the Wii’s success, mostly due to its family orientation and Nintendo loyalists, Nintendo felt it was time to release a new console, not only earlier than its two competitors, but also at a price that they acknowledge is lower than the cost of development.

[adsense250itp]Along with expectations that it will not bring in what Nintendo president Satoru Iwata calls “Nintendo-like profits”. the Wii U will release with a shortage in available consoles. While this may seem to simply be the cost of producing a next-gen system, this move seems strange on Nintendo’s part. Nintendo isn’t the type to simply take a loss in profits just to take the next step in gaming when there are no other competitors yet. What is Nintendo feeling that they must spark the start of the next generation so early, especially after being the last to release a console into the seventh generation? More likely than not, it is the fact that Sony is attacking Nintendo in what seems to be an attempt to remove them from the console industry. During the fall of SEGA, Sony began attacking the weaknesses of SEGA consoles and countered popular SEGA games with original titles of their own. Nevertheless, one does not simply push Nintendo, practically the face of video games for the past two decades, out of the industry that they built.

Sony’s first significant attack on the Wii didn’t come until nearly four years after the system released. Revolutionizing the industry again, Nintendo introduced motion-control gaming in 2006 with the Wii. While the Xbox 360 and PlayStation 3 saw earlier North American release dates, the Wii was released with a new approach on how to engage gamers in a new way, rather than being a high definition system. Nintendo’s decision obviously didn’t hurt profits, but the Wii hit its ceiling much quicker than the competition. Taking advantage of the low ceiling of the Wii, Sony released an accessory that brought motion-control gaming to the PS3. While Nintendo responded to customers’ dissatisfaction with the Wiimote’s lack of motion detection accuracy with the announcement of the Wii Motion Plus, Sony was busy with their announcement of the PS Move. The auxiliary device was an attachment to the PS3 that featured better accuracy than the Wiimote and could be used with games that weren’t specifically designed for motion-control. Rather than attempt to do battle with Microsoft’s Kinect, Sony replicated and improved upon the Wii’s main feature. Though the Wii continued its success and the PS Move didn’t take off in the way that Sony hoped, it did spark more talk about how far behind Nintendo really was.

Much like with the SEGA Dreamcast, Sony continued its “Anything-You-Can-Do-I-Can-Do-Better” approach. The Dreamcast made leaps that consumers wanted from that generation of gaming, but it lacked one critical thing: a DVD player. Although the Dreamcast had the biggest launch to date with 18 release day titles, it lacked developer support after the launch of the PlayStation 2. Sony was able to offer DVD use in the PlayStation 2, new and old PlayStation exclusives, and even took the idea of gaming online that was originally brought to reality with the SEGA Dreamcast. SEGA was seeing a revitalization of the company’s significance in the console business with the Dreamcast and seemed to have taken the top spot from the Nintendo 64; however, SEGA fell victim to releasing their system too soon as Sony took the opportunity to exploit what the Dreamcast lacked with the PS2. Nintendo may suffer the same fate with the Wii U as Sony has already begun its assault on their system before it even has had a chance to launch, and before Sony has even considered developing a next-gen system.

Unlike Sony which is content with waiting out the start of the next generation, Nintendo seems to feel the need to get its system out first, which will leave Sony and Microsoft to recognize and expose those weaknesses. Expanding upon the idea of the Nintendo Wii, the Wii U has a controller that apparently has it all. This controller has a touch screen, microphone, camera, motion sensing, and dual analog sticks, but Sony claims that their handheld system, the PS Vita, does all of this and more. In another blatant attack on Nintendo, Sony released an update for the PS3 and PS Vita that enhanced the remote play, which allows the PS Vita to be used for PS3 games such as Shadow of the Colossus and the God of War Collection. Where Sony expands upon the Wii U’s capabilities is in the fact that it is a handheld system. The PS Vita has a processor of its own, which allows it to run independently without a home console. While this alone is unlikely to directly create the fall of Nintendo’s console development, it has shown how far behind Nintendo really is.

Randy Pitchford, head of Borderlands 2 developer Gearbox Software, has publicly expressed praise for developing on the Wii U and its controller. In the case of the SEGA Dreamcast, game developers bailed out en masse upon the release of the PS2, but with support from such a big name developer, it can be assumed that Nintendo will not face the same troubles. However, the Wii U is just the world’s first glimpse at the eighth generation of gaming. If their handheld device, combined with an update to the PS3, can emulate the same capabilities of the Wii U, Sony’s PS4 could bring the death of Nintendo’s console production. With Sony clearly ahead of the technological curve, it will be interesting to see what exactly they have in store for the next generation. “We’ve never been first. We’ve never been cheapest. It’s about being the best,” Jack Tretton, president of Sony Computer Entertainment of America has said about Sony’s console practices. The Wii U will shed light on what can be added, only leaving the door open for Sony and Microsoft to counter with a system capable of more. Nintendo is relying heavily on the pending success of the Wii U, and while they have seen tremendous success in the past, it is obvious that Sony is attacking Nintendo consoles and Nintendo has noted that.

Chad Whitney

Chad Whitney

Social Media Maven and Contributor at Gaming Illustrated
Chad is a contributor to Gaming Illustrated. A part of the Editorial team, The Chad has also dabbled in Reviews and Previews. The Chad has been a gamer since he became conscious of life. He has stated on more than one occasion that The Chad doesn't wear aluminum foil on his head, thus he is vulnerable to having his mind read. Mind reading can be a strain though, so FOLLOW The Chad @ChadNorris1390 on TWITTER.
Chad Whitney
Chad Whitney

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  • Jake

    Nintendo better be scared; I wonder what connectivity the PS4 will have with the PS Vita. Maybe the PS Vita will take use of some of the PS4 power.

    • Bevin Kutler

      Super Slim Flopstation Turd and Flopstation Vitaminus are trying hard to beat the healthy gaming market that now belongs to Nintendo.

      Hardcore market is imploding, tablets are the new era of gaming. Say a goodbye to ‘buttons’ – the grandpa generation of controllers.

      • Mike

        Buutons for Controllers/consoles are not going away, they are here to stay.

      • DarthDiggler

        “Super Slim Flopstation Turd and Flopstation Vitaminus”

        See you just lost the argument there by being a “male reproductive organ”.

        Buttons aren’t going anywhere, hardcore market isn’t going anywhere. Your wishful proclamations are simply unfounded. The market is hurting, but that is a result of the bad economy. All markets especially gaming will get a boost with a better economy. Just not as much disposable income to go around so those $2.00 crappy tablet games are not a bad value. They won’t be as attractive when you have a fat wallet and have the ability to pay for the best gaming experiences.

        Don’t be so naive and don’t be such a “male reproductive organ”.

      • Nagasawa Masami

        Yes yes because touchpads are so accurate it’s amazing..Right?

    • lel

      Are we pretending that consoles and console gamers are the “hardcore market” now?

      That’s really funny.

      • TC301


  • realist

    Not sure if the public really want the fastest, most powerful games console these days. They want the most accessible and in that respect Nintendo have got the advantage over sony and microsoft. Yes the “hardcore” games may sneer at this but look at the wider picture and you’ll find Sony doesn’t quite have the same presence it had in the 80’s, 90’s and early 00’s, Microsoft won’t be able to shake their stuffy image, no matter how hard they try and how good there products actually are. To the general public Nintendo is videogaming, which is why no matter how underpowered it will be in comparison with PS4 or xbox 720, I think they’ll retain their market leadership, there in-house game portfolio is unsupassed and although it may not have that novality factor of the wii the general public will be more in tune with Nintendo vision rather than the “hardcore” videogames players which Sony and microsoft will attract, albeit all 3 of the console makers will find the pie is smaller for them in this mobile/tablet app storeworld.

  • fantasiest

    SONY promised they would not make the same PSP mistakes with VITA and guess what… The same mistakes all over again but this time it’s worse.

    As for PS3-

    600 bucks launch price
    PS2 memory cards > no use
    PS2 games > ports with HD
    filled with bullshit we barely need
    studios like Bethesda have no clue how to handle it

    I won’t be surprised if SONY repeats these same mistakes and trickery on PS4.

    • jaymanb73

      I think your misquoting what sony said. It wont make the same mistakes on vita with 3rd party titles like they did with psp. PSP had a huge amount of poor games from 3rd party titles. Obviously vita has very few 3rd party titles. There is a method to sony’s madness. I think they released the Vita in a slow quarter and is giving it time to grow. We will see this holiday season what the Vita will sell. I say in the millions. This will give sony the chance to weed out poor game 3rd party ports to ps vita. The article you ripped this qoute from stated the psp had so many ports that it was hard to weed out bad games. Please do not take quotes and manipulate them to suit your needs my friend!

  • concretecactus

    You gotta love the logic here: Sega failed because they released first so surly Nintendo must. Oh and PS3 + Vita is surly better and cheaper then Wii U. Only costs twice as much. Surly people in these tight economic times will do that.

  • axel

    “Sony Wants to Push Nintendo Out of the Console Business”


    If Sony wanted to do this they could have done this a long time ago.

    Sony left Mario, Pokemon, Kirby, Zelda, Metroid with no competition since PS1.

    Sony’s market has been the mature gamers not the kids.

    Their creed has been “Videogames Are Not Children’s Toys Only.” since PSOne. PlayStation single handedly transformed video games from a child’s plaything to legit adult entertainment in the 1990s’.

    I don’t see that changing anytime soon.



    Take your complaints to Nintendo.

    Its them who commissioned Sony to make the Nintendo Play Station CD-ROM System in the first place. So it’s natural Nintendo licensed everything SNES to make the Play Station – logic.

    You should thank Nintendo for helping create the Sony PlayStation, bub.

    Sony and Nintendo are part of a struggling bunch of Japanese company’s threatened by American giants like Microsoft, Apple & Google. They are the ones who “Wants to Push Nintendo & Sony Out of the Console Business” specially Microsoft.

    Remember “The PS2 was outselling PCs” scenario back in early 2000 M$ did not take that lightly after the failed partnership with Sega. M$ was green with jealousy & envy hence a green colored console the Xbox.

    I say don’t let the Americans kill the Japanese companies. Buy Japanese products.

    • Daniel J

      Microsoft does want to capture Wii Owners this Holiday with Kinect LOL

      Google ah they are not threats

      Apple ruining the handheld gaming industry

      Sony really do want to beat Nintendo badly because Nintendo betrayed them on the SNES-CDi so they wanted Revenge so far they been hurting themselves.

      Nintendo just doing their own things not worrying too much about competitions.

    • TC301

      Sony could not have easily wiped out Nintendo. Lets not forget that after the SNES days Nintendo consoles saw a massive amount of M-rated games come their way.

  • Rated M for Morons

    These are the most stupidest comments ive ever read. You guys are all idiots.
    MS isnt “pushing” anyone out with their casual focus these days, the hardcore base will never implode, & nintendos “same crap as 20 yrs ago” exclusives cant even touch Sonys exclusives unless youre 10.
    Get a clue, a life, or a girlfriend… maybe even all 3 bc u guys r losers.

    • TC301

      Well I have a life, a fiancee and a college education and I love Nintendo for their 1st party offerings. Sony’s 1st parties have nothing on Nintendo’s unless you are insecure with your own maturity and feel that M-rated games are the only ones that are good.

      • LEL

        SICK BURN M8!!!!!111

  • MartinB105

    Sony is not attacking Nintendo. Integrating Vita and PS3 functionality is just a natural progression of their technology. Sony’s biggest problems are not technical, but getting people to buy the Vita. It’s all well and good if people can play Wii-U style games on their PS3, but it’s worthless if Sony can’t convince people to buy BOTH systems. It’s risky business for Sony to work on projects that require both, whereas every Wii-U owner will have the Gamepad, which guarantees more support for Nintendo’s system.

    I also disagree that Nintendo are trying to get their system out first. The Wii has been dead for a while now, so it’s just natural that Nintendo would release a new system. Nintendo NEED to bring out a new system, whereas the PS3 is still very much alive.

    For what it’s worth, I like both companies. I own a PS3, Vita and a Wii, and I’ve pre-ordered the Wii-U.


    ninty is pushing themself out of console bussines with weak hardware and ALWAYS late to the party , ninty is like a retarded kid

    • TC301

      Hardware doesn’t make games fun… Therefore your comment is invalid. You can’t play Nintendo 1st party games on the other consoles and that makes them inferior.

  • jaymanb73

    Remember the rumor “Vita” means life and ps4’s codename is “Orbis”. Put these words together it means “Circle of Life”. Sony is working on the vita and ps3 crossplay. PS4 will perfect these crossplay experiences. I believe the “Vita” or a vita like controller should be the PS4’s next controller.

    • maddogg

      PS4 and Vita cross play will be great for the price of a Galaxy Tab2 and a Laptop.

      Does anyone really think Sony can make a system cheaper than Nintendo? With better tech?

      As for this article I think some decent research is needed as if any company is likely to pull out of gaming it would be (and could be Sony).

      They Planned a 10 year life cycle for PS3, Vita sales ain’t doing as well as the 3ds. Also Sony are closing key studios (like Sony Liverpool aka the team behind flagship game Wipeout) which isn’t really the tactic of a company planning to expand.

      Activision stated in the finacial meeting that the Wii U will be joined by one more console (everyone knows Microsoft are busy making the 720).

      Sony has a company have reported loses for 8 years in a row and the ps3 took 6 years to become profitable. So why would they peat the process again for another 6 years? Also Sony failed with Move as they did with Eyetoy before that. Losing even more money.

      Just look into what I am saying and you will see that I am right.

  • Danny

    Sony wants to push who out of the console business? The way they are going it will be themselves. As a long time Sony supporter, i hate see Sony just collapsing in this tough economy. Their TV division is losing money every year, there “Walkman” is nothing but a memory thanks to ipod and they are in last place in the console market.
    Sony was a company that innovated and had great success. Lets look at how they were successful.
    PS1 – CD-Rom gaming meant way bigger games, better sound and lots of FMV
    PS2 – Cheapest DVD available, Backward compatibility, 3rd party support and most importantly they launched off the success of the previous console

    Now lets look at Sony/PS3 and how it has failed.
    -$600 launch price!!!!
    -Poor supply chain early on
    -“free” mulitplayer that is less popular than “paid” xbox gold
    -removing backward comptability – people are still mad
    -getting killed by MS exclusives like Halo, Gears and COD dlc first.
    -PS Vita is a complete failure, the sales are so bad compared to 3ds
    -cell processor that devs dont like

    Whats next for Sony ps3/4/vita
    – integrating ps3+vita to compete against Wii U, and guess what Sony just created another $600 console. $250ps3+$250vita+$100memory card = $600 in a tough economy?
    -Blu ray player does not have the same appeal anymore with steaming video and movie downloads.
    -ps4 is already confirmed to NOT offer backwards compatibility
    -4k resolution? really and how much are those TV right now? like 25thousand!
    -launching as the least sucessful console of this generation

    I hate to say but things look tough for Sony right now

  • John

    THE EPIC FAILURE PH0N3Y COMPANY IS TRYING TO DO WHAT? Hahaha, don’t make me laugh. As theie stock price is nosediving towards another 35 year low, $ony doesn’t have the power to do ANYTHING! The Vita is DEAD and the PS3 is LAST PLACE.
    They tried doing this more than 15 years ago and have been trying this for 15 years and Nintendo has been whooping their asses.
    If anything MS and Nintendo will make Sony die off REAL FAST!
    People falling for Sony’s overhype and underdeliver BS time and time again should be shot as they have no intelligence to succeed at life.

  • Ljink

    Sony is trying to kick… Nintendo out… What! What kinda crap is this dude? You just made this article for views and ratings don’t tell me you didn’t. If anybody is still standing in the videogame business 100 years from now it will be Nintendo.

    I like it how all these fanboys jump on Nintendo even though they’re the richest Videogame company. Power of a console NEVER, you hear me NEVER determines the altitude of a company. It does come into play but power isn’t enough to win a console war. You need innovation and creation to back that power you feel me? I’m glad sony never blatantly said this because Nintendo would shove their own words down their own throat.

    Wii U will be a success. Just wait, when Joey goes over Billy’s house and sees what the U can do he’ll want it. The PS3 and Vita cross play is an utter joke! How could you even start comparing the two? The Wii U GamePad is in a class of its own here! We’re not talkin bout “PRESS X ON VITA AND RATCHET WILL JUMP” we’re talking about a whole new way to play here!

    Let me close with this…
    So if sony plans to kick Nintendo out of their hardly earned business then I suppose they’re gonna kick out…:
    Dragon Quest
    Donkey Kong
    Smash Bros.
    Fire Emblem
    Mario Kart
    and everything else Nintendo… YEAH GOOD LUCK WITH THAT SONY…GOOD STINKIN’ LUCK.

    That’ll be all:D

  • Daniel J

    People are forgetting that
    Nintendo lived 5th and 6th Generation because of
    Gameboy Color and Advance.

    The Nintendo 3DS is generating Profit in Japan.
    Nintendo is saving their BIG Games for E3 2013 or for the time PS4 is announce.
    Those games come from
    Nintendo EAD – Super Mario 3D, Zelda 3D, F-Zero and New Ip
    Retro Studios – New IP / Metroid / Star Fox
    Platinum Games – Starfox Possibilities
    Monolith Soft – New RPG or a Sequel to Xenoblade Chronicles
    Sora LTD – Super Smash Bros.

    Nintendo 3DS getting exclusive and great games.

    Wii U selling out a launch.

    Nintendo having 10b in bank and much more in cash.

    It will take more than just copying Nintendo and Expanding.

    Nintendo didn’t get lucky back with N64 and GameCube.
    Gameboy Color and Advance made profit along with GameCube and N64.
    Even from NES-SNES they have money.

    Making money from other areas such as merchandise, cards, toys, and digital.

    Also Nintendo isn’t Sega!

  • Greatfeast

    Sony is in a crisis. There’s no way they can push Nintendo out of the console business. Nintendo has the most innovative creative talent that drives the industry. What does Sony and Microsoft do? upgrade graphics, online, and keep finding new media to add. Any person who says Sony does not copy Nintendo is fooling themselves. Sony blatantly waits for Nintendo to come up with new ideas, takes the idea, and tries to recreate it better. I mean come on, ps move looks and does the exact same thing as a wii mote. They even made the same ads of families playing in the living room with ps move and qoutes “play real sports blah blah blah”. Everyone including the casuals noticed and called “Trying to be a Wii HD. Now the reveal of the Wii U last year E3, not even out yet and a couple months later Sony “PS3 and Vita can do the same thing and more”. If you can’t see that those are copying, your just a dumb fanboy. Look at the attempted game copies as well. 3D Dot heroes by Atlus copying Zelda, Modnation Racers – Mario Kart, Little Big Planet – Super Mario, Now Playstation All Stars Battle Royale – Super Smash brothers. Just face it Sony is hurting bad. Sony doesn’t have much exclusives left as most of them also put on Xbox. I mean who wants to buy a vita which is doing so poorly just to do crossplay when Wii U automatically does it. Your talking
    PS3: 250
    Vita: 250
    Memory card: 100
    Barely any good vita games and most are ports of PS3 games. That’s 600 just to do crossplay. No way. Same thing with Microsoft smartglass.
    Xbox: 100 – 300
    Smartglass: 400 – 500
    Xbox Live: 10 – 100
    Note that smartglass can’t even do everything the Wii U gamepad does. Trying to justify Sony’s actions is pointless. They even made a gaming phone and not one but two different gaming tablets that all three failed. Everybody is way too hyped about PS4 and 720. It’s not gonna be like everyone thinks. Nintendo will be alright. They will continue to innovate and appeal to everyone with the most iconic Ips and fun gameplay. Sony and Microsoft will continue to upgrade and copy. Plain and simple

  • Pingback: SONY wants to be the very best, like no one ever was «()

  • sivervipa

    Heres and idea do not be stupid. Get all three consoles play every game from dark souls to Mario. Why is that so hard to understand? being a fan boy of anything makes you look bad. including consoles and PCs just have both.

  • Gokou

    Nintendo should have died when they released N64. PS1 decimated it. Too bad they got through because of the Gameboy.

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