The release of the PlayStation 4 gaming console was one of the most anticipated events of the last five years in the video game industry. Pre-orders sold through at mega-retailers such as Amazon, Best Buy, Target, and Wal-Mart. The only retailer to report any stock whatsoever was the Sony Store who purportedly had limited stock and was only selling the console in a bundle with a first-party game, such as Killzone or Knack. Now, Sony’s PR team confirms that Sony Computer Entertainment (SCE) sold 1 million units through the first 24 hours after the console became available on Nov. 15, 2013 in the United States and Canada.
“PS4 was designed with an unwavering commitment to gamers, and we are thrilled that consumer reaction has been so phenomenal,” said Andrew House, President and Group CEO, Sony Computer Entertainment, Inc. “Sales remain very strong in North America, and we expect continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29. We are extremely grateful for the passion of PlayStation fans and thank them for their continued support.”
There are no reports yet of how well games are selling at launch but it stands to reason that owners of these million consoles would purchase a few games. Some of the big titles on release day include FIFA 14, Madden 25, Call of Duty: Ghosts, Battlefield 4, and Assassin’s Creed 4. Sony released two first-party titles with Killzone: Shadow Fall and Knack. If players join PlayStation Plus, the yearly subscription service offered by PlayStation Network, they would receive access to free games. Many retailers, such as Target, Amazon, and Fry’s Electronics, were offering “Buy Two Get One Free” deals from November 11-16 to help stimulate sales and bring in traffic.
By all accounts, the PlayStation 4 had much more demand than it had stock. One million units sold at launch presumably is the aggregate of pre-sale units and those sold on release day, which represents a solid number. What will be most interesting will be seeing the “apples-to-apples” sales numbers against the Xbox One after the holiday shopping season is over. That being said, a million units at launch is a very solid number which should grow to several million in 8-10 years time.