The price drop applies to all PS Vita models currently available at retail; this will include the limited edition PS Vita The Walking Dead bundle available this week. The Vita launched in February of 2012 where it costed $249.99 for the Wi-Fi model and $299.99 for the 3G/Wi-Fi model. In addition, Sony is also reducing the price of the Vita’s memory cards up to 33 percent. The 32 GB memory card -currently the largest available – will now retail for $79.99, a $20 price drop. The 16GB version receives a $20 price drop as well and will retail for $39.99. The 8GB receives a $10 price drop and will retail for $19.99. The 4GB receives a $5 price drop and will retail for $14.99.
Though the Vita was well received at launch for being an excellent handheld gaming system, many felt its price point was too steep. Another issue was the high cost of Sony’s memory cards because no other cheaper, third-party cards were available. During their conference, the Vita price drop was done as a result to “Broaden its appeal and make ownership as accessible as possible,” said Sony’s Jim Ryan.
With more than 50 upcoming titles launching on the Vita, the price drop is a strategic move on Sony’s end to capture more interest in the handheld. Titles like Killzone Mercenary, Batman: Arkham Origins Blackgate and Tearaway are just some of the upcoming titles that will be exclusive experiences on the Vita.
Indie games will have a large presence on the Vita as well. Many titles mentioned during Gamescom will either be exclusive Vita experiences or launch alongside the PS4. Sony also wants the Vita to be seen as the ultimate companion device to the PS4. With the Remote Play features, gamers will be able to stream PS4 games directly on the Vita through Wi-Fi. The feature was shown on stage during a demo for Assassin’s Creed 4: Black Flag where the first half of the demo was played on the PS4 and the second half was picked up on the Vita.
Sony is currently celebrating the PlayStation Vita with two promotions on the PS Store. The Japanese Game Sale runs until Aug. 26 and offers discounts of up to 50 percent (75 for PS Plus members) on titles like Muramasa Rebirth and the Metal Gear Solid HD Collection. The PS Vita Summer Select promotion began on Aug. 20 and features titles like Spelunky and Divekick.
For all the latest Gamescom and PlayStation news, be sure to check out Gaming Illustrated.