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Nintendo Teaming with DeNA to Make Mobile Games

/ Mar 17th, 2015 No Comments

Nintendo announced a partnership with Japanese mobile game company DeNA that will bring Nintendo characters to mobile devices worldwide.

In a press release, the companies jointly said they “will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices.”

There are currently no plans to port classic Nintendo titles to smartphones and mobile devices, but the companies said any Nintendo IP could be used while developing software. According to Nintendo, DeNA will be mostly helping with server and back-end issues while Nintendo handles development of games.

Nintendo and DeNA are also creating a membership program that will replace Club Nintendo. The service will be accessible across Nintendo consoles, PC, and smart devices. Nintendo said the two companies are targeting a fall 2015 launch for the program.

In addition, Nintendo reiterated its commitment to gaming hardware by announcing it is working on a new “dedicated game platform.” The new hardware is codenamed “NX,” but no further details are expected to be announced until this fall or early next year.

The companies did not announce any games that are in development for mobile devices.

Quick Take

It’s been a long time coming for Nintendo to begin accessing the mobile market. Nintendo’s characters will fit right into smartphones and tablets. The surprise announcement also came with confirmation that Nintendo is working on a new console platform. While details are scarce, Nintendo will likely make another effort to redefine the in-home console with its next platform.


Ryan Bloom

Ryan Bloom

Chief Editor at Gaming Illustrated
Ryan Bloom is a writer and avid gamer from Orange County. He received a B.A. in Communications with a minor in American Studies from California State University, Fullerton in 2010. Follow him on Twitter @BloomsTweets.
Ryan Bloom
Ryan Bloom

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