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Nintendo Sells Big in November, Overall Industry Sales Down

/ Dec 13th, 2012 No Comments

Wii U
Wii U

Wii U

Nintendo has released their November sales figures and it looks like the arrival of the Wii U and a strong Black Friday contributed to over 1.75 million hardware units sold in the United States alone according to the NPD Group.

While Microsoft and Sony had great showings over Black Friday as well with 750,000 Xbox 360 and 525,000 PS3 consoles sold, Nintendo had four different pieces of hardware on the market during the month.  With nearly 910,000 portable units and 845,000 console units sold, Nov. 2012 marks the 36th time that Nintendo has managed to sell more than one million hardware units in a single month in the United States since 2004.

[adsense250itp]The Wii U put out impressive numbers with more than 425,000 units sold.  Considering that the Wii U was launched on Nov. 18 and had only seven days of captured sales data along with many stores being sold out, Nintendo should be quite pleased.  As a frame of reference, the highly popular Wii sold 475,000 units for its first week.  On the software side of things, New Super Mario Bros. U sold more than 243,000 units equaling a nearly 60 percent attach rate.

After seven years on the market, the Wii was equally strong as its next generation brother with 420,000 units sold.  Though the platform is likely to be abandoned in the near future (at least in terms of software), it has sold over 40 million units in the US alone.

The Nintendo DS line has proved to be a beast in sales year after year.  For the start of its second holiday season, the 3DS sold nearly 540,000 units bringing the total units sold to almost 6.5 million.  The normal DS line is on its 97th month and sold 370,000 units.  Soon it will reach over 53 million lifetime sales.  “The groundbreaking Wii U, the continued strength of Nintendo 3DS and the enduring appeal of Wii and Nintendo DS drove momentum on Black Friday and through November,” said Scott Moffitt, Nintendo of America’s executive VP of sales and marketing.

Though sales were strong across the board for all three companies, sales data shows that the gaming industry dropped 11 percent in sales compared to last November.  Still, $2.55 billion in sales is nothing to scoff at.  It should also be important to note that the NPD sales figures only account for physical sales and don’t include digital sales—a very large part of the market these days.

Ben Sheene

Ben Sheene

Senior Editor at Gaming Illustrated
Ben is from Kentucky where he originally began playing games (an activity he still continues to this day). With a love for writing he graduated from Centre College with a BA in English. He recently moved to California to pursue whatever future endeavors were there. A passion for music, gaming, blogging, and existing keeps him up at night and crafts him into the person he is today.
Ben Sheene

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