trending / - - - - - - - - -

trending / playstation 4 - ni no kuni - halo - wii u - bungie interview - ces top picks - radeon hd 7850 - woods pga tour

NCAA Will Not Renew Contract with EA

/ Jul 17th, 2013 No Comments

NCAA Football 14

[adsense250itp]The NCAA will not renew its contract with EA, the organization announced in a press release. The decision means NCAA Football 14, which released earlier this month, will be the last game in the franchise.

EA’s current licensing agreement with the NCAA ends next June but the organization decided to announce the decision now in order to provide EA notice for future planning.

“We are confident in our legal position regarding the use of our trademarks in video games,” the NCAA said in a statement. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.”

The litigation referred to in the statement is an on-going class-action lawsuit against former NCAA athletes who claim the NCAA profited off the use of their likenesses in video games. In the statement, the NCAA said it has no involvement in licenses between EA and former collegiate athletes.

Ending the agreement with EA means NCAA Football 14 will be the last officially licensed college football game. However, EA will continue the series by licensing trademarks and intellectual properties directly from individual colleges and universities. The Collegiate Licensing Company handles licensing for each individual school.

“Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature college teams, leagues and feature all the innovation fans expect from the EA Sports,” Executive Vice President of EA Sports Andrew Wilson said in a statement published on the EA website.

Although EA plans to move forward with a college football series, it will have to do so without NCAA branding. EA could also turn to using likenesses of former NCAA athletes, as seen in NCAA Football 14’s Ultimate Team mode.

“EA Sports’ trademark licensing agreement with the NCAA is set to expire, and the company will be re-branding its college football game so as to exclude the NCAA’s name and marks,” a spokesman for The Collegiate Licensing Company said in a statement.

EA agreed it would not renew its current agreement with the NCAA for at least five years in a settlement made for a separate lawsuit last June. The developer and publisher did have the ability to negotiate a new agreement without exclusivity.

The NCAA Basketball franchise from EA ended with the 2009 title NCAA Basketball 10. EA began its NCAA football offering with Bill Walsh College Football in 1993.

NCAA Football 14 released earlier this month. Check out a review by Ryan Bloom or Sean Gibson.

  

Ryan Bloom

Ryan Bloom

Chief Editor at Gaming Illustrated
Ryan Bloom is a writer and avid gamer from Orange County. He received a B.A. in Communications with a minor in American Studies from California State University, Fullerton in 2010. Follow him on Twitter @BloomsTweets.
Ryan Bloom

tags: , , , ,

Related Posts

Splatoon

New Releases: Week of 5/24

May 24th, 2015No Comments

Razer Firefly mouse mat

Razer Firefly Mouse Mat is the Coolest Mouse Pad

May 21st, 2015No Comments

Need for Speed Reboot

EA Announces Need for Speed Reboot

May 21st, 2015No Comments

Nintendo World Championships 2015

Where You Can Qualify for the Nintendo World Championships 2015

May 19th, 2015No Comments

Top Articles

A Field Guide to The Witcher: Wild Hunt May 20th, 2015 at 10:30

Killing Floor 2 Preview: Experimental Mayhem May 6th, 2015 at 7:00

6 Things You Need to Know about Xenoblade Chronicles X Apr 28th, 2015 at 8:00

Splatoon Preview: Nautical Kawaii Apr 7th, 2015 at 8:02

First Impressions: Battlefield: Hardline Mar 17th, 2015 at 7:00

Toren PAX South Preview Feb 18th, 2015 at 7:00

Adventures of Pip PAX South Preview Feb 5th, 2015 at 8:00

Light Fall PAX South Preview Jan 30th, 2015 at 8:30

CES 2015 Preview Dec 17th, 2014 at 8:06

Captain Toad: Treasure Tracker Preview Nov 10th, 2014 at 8:00