Apple announced a 128GB version of the fourth-generation iPad.
The iPad with twice the amount of storage as the largest current iPad offering will be available on Feb 5. A WiFi only version of the Apple tablet will cost $799, while a cellular network-enabled version of the 128GB iPad will be priced at $929.
Cell phone companies that have confirmed they will carry the 128GB iPad include Verizon Wireless, AT&T and Sprint Nextel.
The larger storage option for the iPad is a direct shot at the Microsoft Surface Pro tablet, which also has 128GB of memory. The Surface Pro with 128GB of storage space will hit store shelves four days after the iPad and will be priced at $999. A 64GB model will cost $899.
Apple hopes to take aim at the business market with the larger capacity iPad. Memory-intensive files such as X-rays, film edits and project blueprints will finally be able to be stored in the iPad without a problem.
The company has seen its stock falling recently as the small profit margins on their high-quality devices is beginning to hurt Apple. Recent rumors suggest the next iPhone will be made with cheaper materials. Apple could also unveil an upgraded version of the iPad soon.