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Google May Be Looking to Get Involved in the Console Wars

/ Jun 29th, 2018 No Comments

Google Gaming

It seems as if that young, upstart company known as Google is looking to plant its flag in the world of gaming.

Although seemingly in the rumor phase as of right now, Google is apparently interested in creating a gaming console that would compete with current market’s status quo of the PlayStation 4, Xbox One, and Nintendo Switch. According to sources, Google’s console would hit around the same time as the launch of the next generation of consoles from Microsoft and Sony.
 

Google gaming

Google’s pushing into gaming has seen increased relevance with YouTube.

Google’s interest in the world of gaming is not completely new. In 2014, it expressed an interest in acquiring Twitch before Amazon ultimately purchased it. If rumors are to be believed, the corporate juggernaut seems to have moved past the phase of simple curiosity and has begun ironing out some concrete details.

In February, tech website The Information reported that Google was working on a gaming-related project codenamed “Yeti.” As the rumors begin to snowball, we are learning this project may very well involve a console centered around streaming games rather than purchasing physical copies or even downloading digital ones.

Gaming Illustrated will be keeping our eye on the news as it continues to develop.

Our Take

A company like Google entering the video game console market would be nothing short of massive in and of itself. The concept of making a console where games are streamed could definitely be revolutionary. As subscription-based models continue to be picked up by the entertainment industry, it’s easy to see why a company like Google would want to be the first to capitalize on the gaming space. This is certainly a developing story to keep your eyes on.

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Michael Mays

Michael Mays

Michael Mays graduated from Concord University with a B.A. in both Sociology and History with an emphasis in Philosophy before moving on to obtain his M.S. in Criminal Justice. Realizing that these degrees and six figures of crippling debt only made him roughly three nightly Jeopardy answers better, he decided it was time to pursue his lifelong passion... competitive snorkeling. That didn't work out, so now he writes about video games.

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