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Google – A 2012 of Pure Dominance

/ Aug 21st, 2012 No Comments




Google is the tech giant that has not only made strides in search technology, but pushed the envelope and won with their browser, Google Chrome, as well as their self-branded tablet device, the Google Nexus 7. Undoubtedly, there are those out there jealous of Google’s success as well as many industry experts that have come down hard on Google this year. That said, when you take a step back and look at the advancements Google has made as compared to its misses this year, it’s hard to deny that they’re having a banner 2012.

Let’s first take a look at Google’s popular browser, Google Chrome. While it’s debated whether it’s one of the most used web browsers today (juggling that lead with FireFox) we can share some of our own metrics, thanks to Google Analytics (which by the way is another FREE amazing tool). Here’s what visitors to our site are using, Gaming Illustrated, break down over the last 30 days:

  • Chrome – 34.6%
  • Safari – 20.0%
  • Firefox – 18.9%
  • IE – 13.7%
  • Android – 8.5%

Two of the top five on this list are Google technologies – specifically Chrome and Android. While you might scoff at our site seeing 20% of its visitors using Safari, we’re guessing the vast majority of those 20% are using it on a mobile platform, such as the iPad or iPhone. That said, Google has developed a browser for desktop and mobile users that when combined, make up for approximately 43% of our traffic. Certainly our readers are tech savvy gamers while those at (just making that up) would probably be all IE folks … but tech savvy users tend to be referred as such because they use the best. Point, Google.

Moving on to tablet technologies, it’s hard to underscore the success of the Google Nexus 7, manufactured by the folks at ASUS. This table has sold through extremely well and our own Mark Adams wrote up a banner review of the Google Nexus 7, followed by very positive comments from our readers. Android-based tablets are gaining ground and when consumers weigh their options of a $199 tablet that is lighter and does just about all the things the other folks do, it shows the value of knowing where the market wants your product to be. The Android Marketplace is packed with plenty of apps and games, with NVIDIA even partnering gaming technology with devices like the Google Nexus 7. For the rising Android-based tablet market, Google has undoubtedly left their mark and are primed to gain more market-share later this year. This doesn’t even touch on the success of many other Android-based phones that are also doing quite well, despite the competition from Apple’s offerings.

One very underrated segment of Google’s business isi n the rise of Chromebook – a sleek, no frills notebook that runs fast and runs thousands of apps based off a specialized browser operating system. While the Chromebook (which has partnered with tech giants like Samsung) hasn’t gained a ton of traction, with companies looking to cut costs but at the same time keep productivity high, there’s a heck of a lot of merit in a stripped-down, efficient, low-cost solution for a new notebook. Why do you have to have MS Office when you can have Google Apps – it works all the same … in fact, better in some cases when you talk about collaboration and sharing. Kudos for Google to break the mold and not force us all into a life where we face perpetual OS up-front costs AND upgrade costs with Microsoft and Apple. Another great idea that maybe isn’t for everyone but definitely has a place in today’s tech market.

Certainly, there are two sides to this coin and this article starts off the conversation on a very positive light for Google, who certainly has had a mixed bag of results with all the technologies they experiment with. We’ll dive into Google Plus and Google Play soon, as those two

Sean Gibson

Sean Gibson

Founder, Featured Contributor at Gaming Illustrated
Sean Gibson was the founder of Gaming Illustrated and served as Executive Editor and lead reviewer from 2002 to 2014. He no longer is affiliated with Gaming Illustrated, but remembers his time with the site fondly.
Sean Gibson
Sean Gibson
Sean Gibson

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