trending / - - - - - - - - -

trending / playstation 4 - ni no kuni - halo - wii u - bungie interview - ces top picks - radeon hd 7850 - woods pga tour

Electronic Arts: Can You Do Better?

/ May 7th, 2013 1 Comment

EA will keep exclusive NFL license

Electronic Arts: Worst Company in America, two years running. YES WE CAN!

Electronic Arts is one of the biggest game company’s in the world, and one of the most despised as well. Officially so with the recent The Consumerist (a subsidiary of Consumer Reports) poll that awarded EA “Worst Company in America” this past year. This makes history as it has received the award two years in a row. Digging into the history, it really is no surprise that EA earned such a dubious award. The recent SimCity catastrophe is only the tip of the iceberg and continues to unravel itself and exposes the worst in the company. With financial earnings in decline (which led to CEO John Riccitiello stepping down), game companies like THQ being dissolved, EA has to realize that changes need to be made, and now.

EA holds some of gamers most highly regarded (visible?) titles (Recently they purchased the exclusive rights to Star Wars games, read about that here). From the cash cow Madden NFL series to the Battlefield franchise and one of the most prized developers in Bioware. EA is not short on money and talent. So how did we get here? Touching on the SimCity mess, gamers are irate and deservedly so at EA’s continued war in Digital Rights Management and End User License Agreements. From install limits in PC games like Spore and Command and Conquer to the now “always online” initiative being championed in games like SimCity. The problems and backlash in their implementation is far reaching. The inability for players to enjoy their games because they cannot connect to a mandatory online server for a single player component is not cool. What added gasoline to this fire are their reactions to criticism and over exaggeration that programming for an offline experience was nigh impossible (which it isn’t).

[adsense250itp]While the issues with SimCity have been echoed throughout the internet, another issue that EA needs to address is the wave of microtransactions being thrown in gamers’ faces. Dead Space 3 served as an interesting platform for EA to allow gamers to spend real money purchasing resources to make progression through the game easier. A full purchase standalone title with a “pay to win” formula that should arguably remain in free-to-play mobile and social games. Once again, not cool. Gamers and the internet are not fooled. Although CFO Blake Jorgensen refuted his sweeping statement that all future EA games would have microtransactions. Given their recent track history, that rebuttal can be taken with a bit of skepticism.

EA is a company and every company needs to make money to stay afloat. In order to stay above water, radical changes are often adopted. New ways to make money are quickly incorporated into the infrastructure. Zynga was an instant explosion during the past couple of years in the free-to-play social game experience. Yet their profits continued to drop because other companies have adopted more gamer friendly models. The big issue Zynga faced (and EA faces currently) is that the bottom line is not what might make money, it is that the gamers and the games should be the focus.

So what can be done? It is going to be tough to swallow. And will be fought with every fiber of the corporate leaders’ being. Do away with DRM online tactics entirely. Free games, DLC, tchotchkes do not build consumer relationship and faith in the company. If someone introduced something radical that people opposed, then the company should rescind that radical movement because the people oppose it. That’s how it should be done. It won’t be a peaceful and seamless transition. There is a lot of animosity towards EA. But treating gamers as people and not thieves or internet pirates will pay off in the long run.

Regardless of how EA decides to approach the negative press moving forward. There is always one truth for video game companies. Producing good games is a way to solve ills. This means that games should be complete from the get go. No more rushed games just to meet “holiday” deadlines. Finish the game and test, re-test or triple test. Adopting a Blizzard approach to highly anticipated titles would not be a bad thing. “It’s finished when it’s finished”. Gamers do not want anymore SimCity debacles. There are some nice titles on deck this year with Battlefield 4 and Dragon Age III: Inquisition. Making sure that those games meet and exceed expectations cannot be overstated. No online DRM nonsense, or pay to win schemes. Just a solid game experience. EA’s COO said that they can do better. Gamers expect better. So do better.

Mark Gonzales

Mark Gonzales

Contributor at Gaming Illustrated
Mark is a contributor to Gaming Illustrated and part of the editorial team. He always has had an intense love for gaming and of the spoken word. During conversations, he is known to create elaborate anecdotal references to popular 90's phrases with varying levels of success.
Mark Gonzales
Mark Gonzales

Latest posts by Mark Gonzales (see all)

tags: , , , , , , , ,

Related Posts

Attack on Titan

What’s in Your Box: Attack on Hyrule

Feb 18th, 2017No Comments

5 Emotionally Compromising Video Games

Feb 14th, 2017No Comments

Titanfall 2

What’s in Your Box: Dark Titans 2

Feb 11th, 2017No Comments

Fire Emblem Heroes

Fire Emblem Heroes: The Jump Off

Feb 9th, 2017No Comments

  • 1m19808

    I wish I had a job where I could take as long as I feel like to finish a project. With no accountability, unlimited budget, and no one pushing me around. Unfortunately, the real world doesn’t work like that. Gamers don’t have the foggiest idea how this industry or employment in general works. Good luck getting or keeping a job under those circumstances I listed.

    Gamers being treated like pirates? Maybe gamers shouldn’t see EA like a criminal racket and they’ll treat their customers better. Or not resort to stealing their games in order to counter these policies. I find it funny, when gamers hate DRM, so they pirate games. An eye for an eye. Yet, they don’t want to be called pirates or treated like criminals. Gamers are such hypocrites.

    Or you could just, you know, not do business with them. That always works.

Top Articles

My Arcade Gamepad Classic Review Feb 21st, 2017 at 8:00

Rise & Shine Review: Bullet, Hell Feb 15th, 2017 at 12:00

Tower Defense Generals Review Feb 6th, 2017 at 12:00

FIFA 17 Review: The Journey Forward Feb 3rd, 2017 at 12:00

Toby: The Secret Mine Review: Outside of Limbo Jan 27th, 2017 at 10:30

Yakuza 0 Review: Sub-Prime Gangsters Jan 25th, 2017 at 10:00

Defense Zone 3 HD Review Jan 17th, 2017 at 10:00

Orconoid Review Jan 2nd, 2017 at 10:00

Batman: The Telltale Series Episode 5 – City of Light Review Dec 20th, 2016 at 11:00

Portal Router Review: The Future of WiFi Dec 16th, 2016 at 12:30

bestjett buyeww 1150177456 link


besttrew buyhfgh 1150177456 link


bestavbe buydfgss 1150177456 link


bestjett buyeww 7907354470 link


besttrew buyhfgh 7907354470 link


bestavbe buydfgss 7907354470 link


bestjett buyeww 6279503088 link


besttrew buyhfgh 6279503088 link


bestavbe buydfgss 6279503088 link


bestjett buyeww 4620774348 link


besttrew buyhfgh 4620774348 link


bestavbe buydfgss 4620774348 link


bestjett buyeww 3421019288 link


besttrew buyhfgh 3421019288 link


bestavbe buydfgss 3421019288 link