EA’s New EA Originals Indie Push Revealed with Fe
Ben Sheene / Jun 12th, 2016 1 Comment
Electronic Arts revealed its new indie game initiative EA Originals at its EA PLAY event for E3 2016.
EA Originals was formed because of the relationship between EA and Coldwood, Swedish developers of the beautiful Unravel. After the success of Unravel, EA wanted to support more teams around the world who had similar creativity and passion. EA Originals is about finding new games for players and working with those smaller teams to ensure those games find a way into players’ hands.
Patrick Söderlund, executive vice president of EA Studios, described the goals of EA Originals on the EA website: “First, it is about taking first-time experiences that are unique, gorgeous, innovative and memorable, and bringing them to the world,” he said. “Second, it is about supporting small developers and helping them make the most of their games. We’ll seek a few projects each year for EA Originals, and partner with them throughout the process of development to marketing to publishing.
“Lastly, it is about funding, and offering small studios a level of security with an EA Originals game,” Söderlund continued. Making games is hard. It’s a hard business. These developers have taken on the risk of developing a new IP, and great games deserve to be played. So with EA Originals, we want the profits from these games to go into the hands of the studios making them. We want them to be recognized for their work, so they can keep innovating and creating, and so the players get to play more and more amazing games.”
Fe will be the first game coming out of the EA Originals initiative. The game is developed by Swedish studio Zoink, also known for titles like Stick it to the Man and Zombie Vikings. Fe is a game featuring distinct visuals where players control a small creature that communicates with others through different sounds, languages, and interactions.
For more on EA and E3 2016 be sure to check out Gaming Illustrated all week long.
EA Originals shows that a big publisher like EA can support the growth of smaller creative minds in the industry that would otherwise get lost in the triple-A mix of games like Titanfall 2 and Battlefield 1. Fe looks unique and unlike anything EA showed at its conference this year. We don’t know much about the game but hopefully it’s a sign of things to come after Unravel impressed earlier this year.
tags: e3 , E3 2016 , ea , EA Play , Electronic Arts , Fe , news , Zoink!