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EA Ends Relationship with Tiger Woods

/ Oct 29th, 2013 No Comments

EA Sports Tiger Woods

The Tiger Woods name will no longer be associated with EA Sports golf title after the developer and the professional golfer agreed to end the relationship.

EA Sports and the golf legend came to a mutual decision to part ways, meaning Woods will not be the golf franchise’s designated cover star.

Despite ending a long-lasting partnership with Woods, EA will continue creating a fully-licensed PGA Tour game with real-life golfers and courses. It is not known if Woods will still appear in the game as a playable character.

EA Sports also revealed screenshots from the company’s first next gen golf offering. The images compare next-gen and current-gen screenshots. EA did not announce when a golf title will release for Xbox One and PlayStation 4 or what it will be called.

EA Sports next golf game

EA Sports next golf game

 
Tiger Woods PGA Tour 99 was the first golf game from EA Sports to bear Tiger’s name. The publisher has released yearly installments of the franchise since. Tiger Woods PGA Tour 14 released in March. However, it was revealed earlier this year that EA Sports would no longer be making annual updates to the golf franchise, instead opting for biannual releases.

EA was one of the few companies to stick by Woods following the 2009 scandal involving his extramarital affairs.

Our Take:

EA Sports was bound to abandon the Tiger Woods name from the golf franchise eventually but the timing seems questionable. Last year, Woods had his best year on the golf course since the 2009 scandal. Many of his sponsors never came back but Woods remains a marketable athlete and household name. EA’s golf franchise has become synonymous with Tiger Woods so the company is taking a giant leap with completely new branding. However, Woods branding has taken a backseat on EA games over the past few years as the focus has shifted to the inclusion of the sports’ Masters.

  

Ryan Bloom

Ryan Bloom

Chief Editor at Gaming Illustrated
Ryan Bloom is a writer and avid gamer from Orange County. He received a B.A. in Communications with a minor in American Studies from California State University, Fullerton in 2010. Follow him on Twitter @BloomsTweets.
Ryan Bloom

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