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E3 Will Be Open to the Public

/ Feb 8th, 2017 No Comments

E3

E3, the annual gaming industry trade show, will be open to the public in 2017, the Entertainment Software Association, the organization which hosts the event, announced.

The ESA will make 15,000 tickets available to the public for a price of $250. A small amount of early bird tickets will go on sale Feb. 13 for $150. All tickets will be valid for all three days of the event.

In the past, E3 has only been open to members of the media and those in the gaming industry. Those people will still be able to attend the event without purchasing tickets meant for the general public. The ESA said it plans to have a separate entrance and VIP business lounge to make navigating the event easier for these people.
 

E3

E3 2016

Last year, the ESA experimented with this idea by hosting free events outside the Los Angeles Convention Center at LA Live.

“The feedback we heard was clear — they wanted to play the games inside the convention center. In addition, exhibitors inside the convention center wanted to have access to the fans,” ESA Senior Vice President of Communications Rich Taylor told GameSpot. “So this year we’re bringing the two together.”

Plans for panel-like discussions and other events for the public to attend are also in the works, according to the ESA. E3 planners are working with games media Geoff Keighley to develop these events.

E3 2017 is scheduled to take place June 13-15 at the LA Convention Center.

Quick Take

E3 has been losing steam over the past few years, with many of the biggest companies dropping out of the trade show. Opening to the public is a way to help build momentum and enthusiasm again. However, it also means E3 could be heading in the direction of one of the many other gaming conventions that take place throughout the year rather than the one-week announcement-filled extravaganza that it currently is.

For those of you considering buying tickets to E3, note that you will have to wait in hours-long lines to play the biggest games and get minimal swag.

 

Ryan Bloom

Ryan Bloom

Chief Editor at Gaming Illustrated
Ryan Bloom is a writer and avid gamer from Orange County. He received a B.A. in Communications with a minor in American Studies from California State University, Fullerton in 2010. Follow him on Twitter @BloomsTweets.
Ryan Bloom
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