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Disney, Wargaming Join E3 Pulling Out Party

/ Mar 4th, 2016 1 Comment

Best of E3 2015

Disney Interactive and Wargaming announced they are electing to not have a presence on E3 2016‘s show floor.

The two publishers will not be having booths at this year’s Electronic Entertainment Expo. Activision and EA are two other big name publishers who have decided to pull themselves out of the biggest gaming event of the year. In January, EA announced it would not have a booth at E3 and instead focus on a community-centric event called EA Play around the time of the expo which the public is allowed to attend. Earlier this week Activision said its games will be showcased by console manufacturers like Microsoft and Sony.

E3 2015

Will more publishers be taking the Nintendo Direct route?

In response to the news, a representative from Wargaming released the following statement to the press: “From a company perspective, we’re focusing a large majority of activities on events focused on our players and community. Whether it’s a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn’t fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we’ve realized that while the show may be a good fit for lots of other publishers and developers, it’s currently not a great fit for us. And, of course, we appreciate all that the ESA does in their legislative efforts and their work to raise and discuss issues surrounding video gaming as an industry, hobby and way of life.”

Disney’s VP of Production John Vignocchi said on Twitter: “We’re focused on different activations throughout the year that allow us to engage directly with out fans and community.”

E3 2016 will take place June 14-16 at the Los Angeles Convention Center.

Quick Take

Publishers like Activision and Wargaming have had a massive presence at E3 in past years. Not only do the companies take up a lot of floor space, their games draw major crowds. Does this news spell an eventual doom for the future of E3? It’s hard to say. What we might see in future is an E3 where smaller publishers are given the ample space and opportunity to showcase their games. Obviously pulling out of E3 saves money and many publishers are focused on bringing in the community members like YouTubers to showcase games. Still, you can’t deny that E3 has always had a unique draw and its absence would be missed.

Ben Sheene

Ben Sheene

Senior Editor at Gaming Illustrated
Ben is from Kentucky where he originally began playing games (an activity he still continues to this day). With a love for writing he graduated from Centre College with a BA in English. He recently moved to California to pursue whatever future endeavors were there. A passion for music, gaming, blogging, and existing keeps him up at night and crafts him into the person he is today.
Ben Sheene

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  • Steven K

    It seems like a smart business decision, but it also could be beneficial to gamers. With more diversity in conventions there’s a bigger drive for innovations. Hopefully we see some crazy stuff dedicated to particular games rather than three-minute glimpses. Good article, and good looking out for the gaming community.

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