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Blizzard Purchases IGN Pro League

/ Apr 9th, 2013 No Comments

StarCraft 2: Heart of the Swarm
StarCraft 2: Heart of the Swarm

StarCraft 2: Heart of the Swarm

Blizzard has acquired IGN Pro League (IPL) technology and assets from IGN, the game developer and publisher announced.

Members of the IPL staff will be brought on board by Blizzard to form a new team based in San Francisco that will focus on creating high-quality web and mobile content to support Blizzard’s games, which include StarCraft 2, World of Warcraft and Diablo 3.

Additional members of the IPL staff will be hired to join the existing Blizzard eSports team.

“This new team will help us to further develop the rich media experiences that extend the fun and engagement of our games online,” said , Blizzard executive vice president of publishing Itzik Ben-Bassat. “This is a team of passionate gamers with a proven track record, and we’re looking forward to now leveraging their expertise and technology to support a variety of online efforts.”

The online publication IGN will now be going neutral in its coverage of competitive gaming and will partner with multiple eSports organizations to cover events, according to IGN executive vice president Peer Schneider.

In March, the scheduled IGN ProLeague 6 was cancelled and the company stated they were searching for a new home for the IPL team.

IGN has experienced several changes since it was acquired by Ziff Davis in February. The sites 1UP, UGO and Gamespy were all shut down following the ownership change.

Ryan Bloom

Ryan Bloom

Chief Editor at Gaming Illustrated
Ryan Bloom is a writer and avid gamer from Orange County. He received a B.A. in Communications with a minor in American Studies from California State University, Fullerton in 2010. Follow him on Twitter @BloomsTweets.
Ryan Bloom
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