Apple releases a 128GB iPad. Why?

Apple have announced a new iPad 4, the bigger capacity 128GB version with Retina Display which offers twice the storage of the biggest capacity model before it (the 64GB version). This could be Apple’s response to Microsoft’s Surface 128GB and the also announced Razor Edge 256GB tablets.

So, why have Apple suddenly released an iPad model with such a large amount of storage? It seems Apple are at last the company playing catch-up and doing what their competition does best (yes, you Samsung!): they are releasing machines for all pockets!

For those who have $800 for the Wi-Fi version or $930 for the Wi-Fi/3G version, then you obviously have too much money to waste. This is an absolutely extortionate amount of money to pay on a tablet alone, and no doubt with that money one could buy a halfway decent laptop instead.

There is, of course, a market for a 128GB Apple iPad, and those who want to carry all their media with them wherever they go can now live in peace knowing that Apple is catering to them. The company has said that the premium price point and higher capacity is meant to target people in the business world. A bigger iPad supposedly means more space for things like large video files for film editors, CAD files and blueprints for architects, or even X-rays for doctors. It might be cynical, but Apple seems to be charging a hell of a premium for extra memory. Surely in this day and age it would be far easier for them to release a base model with a memory slot?

Final Word

Apple have a devout following that seems to be almost hypnotic in the way that Apple loyalists eat up their releases. The Apple iPad 128GB is a machine that is simply not needed for use by an everyday person. Apple no longer rule the roost, and their competitors know this and are releasing machines as good as (if not better) than the iPad range of products. So many may see this as Apple’s attempt at throwing out numerous models just to see what sticks. That can’t be a bad thing as other companies do this and it often works.

So, if you have enough money to squander or are a business person in desperate need of a tablet, then there’s no reason why you shouldn’t pick up one of these bad boys. That is of course unless you want to buy two other top-end products for the same price instead.