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ADATA 2013 Product Preview Booth Tour from CES

/ Jan 22nd, 2013 No Comments

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ADATA 2013 Product Preview Booth Tour from the International CES

ADATA 2013 Product Preview Booth Tour from the International CES

ADATA has quickly gained notoriety for putting together an impressive line of SSDs for both desktop and mobile solutions while also successfully launching a new line of DDR RAM. At the International CES held in Las Vegas, Gaming Illustrated was invited to ADATA’s private suite for a tour of all the new products coming in 2013. What we found was a nice array of products that gamers should be rather interested in, ranging from high performance SATA III SSD drives to their new XPG Gaming v2.0 DDR3 memory, with a few other surprises as well along the way.

ADATA SX910 SSD Drives

The ADATA SX910 SSDs at 512GB Capacity

The ADATA SX910 SSDs at 512GB Capacity

While not an entirely new product for 2013, the ADATA SX910 represents some of the most cutting edge technology for SSDs, with SATA 6GB/s speeds equipped with the heralded LSI SandForce 2281 controller and optimized firmware. The drive boasts transfer speeds of 550 and 530MB/s for read and write respectively, plus speeds of up to 85,000 IOPS. The capacities of the SX910 start at 128GB and also come in 256GB and a whopping 512GB options.

The units come in two different packaging types, one aimed for desktop users that comes bundled with a 3.5-inch conversion bracket to make mounting the drive wherever you wish inside your PC rig rather easy. The other option is a notebook pack so consumers can upgrade laptops with a top performing, higher capacity SSD than what might have shipped inside their system.

ADATA stressed their five year comprehensive warranty during our booth tour, saying that they stand behind their drives and provide the type of warranty consumers could count on.

DashDrive Air AE400

ADATA DashDrive AE400

ADATA DashDrive AE400

The DashDrive Air AE400 is an update to the AE200 version of the product and offers a very versatile set of features to make it a valuable accessory to gamers and power PC users alike. The unit is a wireless storage reader, meaning that computers and laptops near the device will be able to see it as a networked drive and take data off of it. That comes in handy because the DashDrive AE400 is also a card reader, meaning that once you pop in an SD Memory Card, multiple devices will be able to access the memory and copy over whatever it is that might be on it. In addition, the AE400 is also an internet hotspot, so plugging it into an access point for the internet (like in a hotel room) can provide internet access for up to ten different devices. Finally, this agile unit can also be used as a power bank to charge up USB accessories, like an iPhone 5.

XPG Gaming v2.0 DDR3 Memory

ADATA XPG v2.0 Gamer DDR3 Memory

ADATA XPG v2.0 Gamer DDR3 Memory

Another great reveal for ADATA at CES 2013 was their new XPG Gaming v2.0 Series of DDR3 memory for desktops. This newly introduced memory line boasts a Therman Conductive Technology (TCT1) that allows the unit to retain operational stability while offering premium performance. This TCT1 solution supposedly offers enhanced reliability and impressive performance, thanks to an extended heat sink and 2oz double-copper PCB.

ADATA makes no bones about it that this line of memory is specifically aimed at PC gamers, but can be leveraged by PC folks of all types. The memory ratings for the XPG Gaming v2.0 Series range from 1600MHz all the way to 2400MHz.

Overall Impression

The vibe from ADATA was great as they are specifically aimed at producing products gamers will want. They’ve done a great job developing an impressive line of SSD drives that should compete in terms of performance and dollar value with all the other vendors; and have gone and made themselves a player with what looks like a very impressive line of DDR3 memory. Finally, the DashDrive AE400 leaves the impression of being an intelligently designed and developed product. Overall, 2013 should be a very interesting year with ADATA and their line of products.

Sean Gibson

Sean Gibson

Founder, Featured Contributor at Gaming Illustrated
Sean Gibson has been the owner and Executive Editor of Gaming Illustrated for over eleven years. His roles include acting as CEO and President of Gaming Illustrated, LLC and also includes being a reviewer, previewer and interviewer. Sean's opinions on this site do not reflect those of his full-time employer.
Sean Gibson
Sean Gibson
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