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Samsung HDTV Gaming Interview

/ Mar 1st, 2006 No Comments

With Microsoft XBox already supporting 720p HDTV, and the announcement that XBox 360 will support 1080i HDTV along with the PS3 that will support up to 1080p, HDTVs are the hottest commodity in the gaming market. Gaming Illustrated caught up with Samsung's senior marketing manager to discuss what technologies are best for gamers, how Samsung sets are primed for HDTV gaming, and other topics specifically for gamers.
Q.
How seriously does Samsung take the "HDTV Gaming" market with the release of XBox 360 and PS3, and what engineering is put into place for this specific market?
A.
The latest video gaming machines are cutting edge in regard to signal processing and Samsung will provide special features to our TVs to create a more enjoyable experience. Most of our newer models offer a “GAME MODE” to minimize lag time between a gamers input and the resulting visual effect. Additionally, Samsung’s 2006 models will incorporate the latest chipset from Silicon Image™ to enable direct 1080p connectivity between the game console and our 1080p projection TVs.
Q.
The first question any gamer will have is – between all the various options for HDTV (Plasma, Projection, DLP, LCD), which one (regardless of price) is the best for console gaming?
A.
ood question. There actually there are unique advantages to each technology.

Plasma offers excellent color saturation and fast response time.

LCD (direct view) offers bright vivid images and excellent brightness to bright light from a nearby window.

(I assuming "Projection" is referring to an LCD or DLP front projection system) Larger than life images are possible in rooms with controlled lighting.

DLP Rear Projection TVs offer large screen sizes, high contrast images, and fast response speed.

Q.
Does 1080p make a big difference, and is it something that PS3 owners will be really exited about?
A.
It sure does! Interlacing artifacts are eliminated which result in smother, film-like images.
Q.
We're seeing multiple HDTV-compliant cabling systems… there's HDMI, Component, and DVI … which is best for gaming (or even for watching DVDs)?
A.
DVI and the newer HDMI standard enable a direct digital connection between the game console and the Display. Component cabling offers an analog signal connection to the display. Maximum enjoyment can be realized by utilizing a digital connection between the game console and display to avoid signal conversion artifacts.
Q.
People have complained (last year specifically) that DLP sets had a lag when it came to gaming. Does this issue exist with the new units recently released?
A.
Samsung’s current 1080p models incorporate "GAME MODE" which minimizes lag time by 30 percent. This feature will be common on most 2006 models.
Q.
When we look at specs between 1080p DLP sets, what should gamers most pay attention to – is it contrast ratio, brightness, or something else? How does Samsung's sets compare to the competition?
A.
Contrast, brightness, fast video response (in regards to the display technology) and smooth non-pixilated images are attributes to look for. Samsung’s rear projection TVs incorporates our proprietary Cinema Smooth light engine that produces crisp film-like images. We believe our image quality is significantly better than our competition. We encourage customers to visit their favorite retailer and judge the image quality for themselves.
Q.
If we're going to be hooking up an XBox 360, PS3, DVD Player, and a HDTV cable box … we're going to need a great receiver to plug all these devices in. What does Samsung officially endorse?
A.
Our current 1080p Projection TV models and most 2006 models will offer a second HDMI connection for connection of a Cable Box, Satellite Receiver or DVD player in addition to the game console. Several AV receivers have recently debuted that offer HDMI switching. Since HDMI is an industry wide standard, we do not foresee any signal compatibility issues.
Q.
If there's a message Samsung wants to send to power home entertainment users (DVDs, Gaming, HDTV) – what is that message?
A.
We are very excited that the game community is leading the way in 1080p. Gamers will be the first to realize the advantages of this technology and the superb images that can be created from game consoles connected to our 2006 DLP projection TVs. We believe that Samsung’s proprietary Cinema Smooth Light Engine creates the best images. Compared to competing technologies, DLP is extremely competitive in the larger screen sizes and offer the best cost-performance. We encourage gamers to visit their favorite retailer and see our award winning Projection TVs for themselves.

With Microsoft XBox already supporting 720p HDTV, and the announcement that XBox 360 will support 1080i HDTV along with the PS3 that will support up to 1080p, HDTVs are the hottest commodity in the gaming market. Gaming Illustrated caught up with Samsung's senior marketing manager to discuss what technologies are best for gamers, how Samsung sets are primed for HDTV gaming, and other topics specifically for gamers.

Q.

How seriously does Samsung take the "HDTV Gaming" market with the release of XBox 360 and PS3, and what engineering is put into place for this specific market?

A.

The latest video gaming machines are cutting edge in regard to signal processing and Samsung will provide special features to our TVs to create a more enjoyable experience. Most of our newer models offer a “GAME MODE” to minimize lag time between a gamers input and the resulting visual effect. Additionally, Samsung’s 2006 models will incorporate the latest chipset from Silicon Image™ to enable direct 1080p connectivity between the game console and our 1080p projection TVs.

Q.

The first question any gamer will have is – between all the various options for HDTV (Plasma, Projection, DLP, LCD), which one (regardless of price) is the best for console gaming?

A.

ood question. There actually there are unique advantages to each technology.

Plasma offers excellent color saturation and fast response time.

LCD (direct view) offers bright vivid images and excellent brightness to bright light from a nearby window.

(I assuming "Projection" is referring to an LCD or DLP front projection system) Larger than life images are possible in rooms with controlled lighting.

DLP Rear Projection TVs offer large screen sizes, high contrast images, and fast response speed.

Q.

Does 1080p make a big difference, and is it something that PS3 owners will be really exited about?

A.

It sure does! Interlacing artifacts are eliminated which result in smother, film-like images.

Q.

We're seeing multiple HDTV-compliant cabling systems… there's HDMI, Component, and DVI … which is best for gaming (or even for watching DVDs)?

A.

DVI and the newer HDMI standard enable a direct digital connection between the game console and the Display. Component cabling offers an analog signal connection to the display. Maximum enjoyment can be realized by utilizing a digital connection between the game console and display to avoid signal conversion artifacts.

Q.

People have complained (last year specifically) that DLP sets had a lag when it came to gaming. Does this issue exist with the new units recently released?

A.

Samsung’s current 1080p models incorporate "GAME MODE" which minimizes lag time by 30 percent. This feature will be common on most 2006 models.

Q.

When we look at specs between 1080p DLP sets, what should gamers most pay attention to – is it contrast ratio, brightness, or something else? How does Samsung's sets compare to the competition?

A.

Contrast, brightness, fast video response (in regards to the display technology) and smooth non-pixilated images are attributes to look for. Samsung’s rear projection TVs incorporates our proprietary Cinema Smooth light engine that produces crisp film-like images. We believe our image quality is significantly better than our competition. We encourage customers to visit their favorite retailer and judge the image quality for themselves.

Q.

If we're going to be hooking up an XBox 360, PS3, DVD Player, and a HDTV cable box … we're going to need a great receiver to plug all these devices in. What does Samsung officially endorse?

A.

Our current 1080p Projection TV models and most 2006 models will offer a second HDMI connection for connection of a Cable Box, Satellite Receiver or DVD player in addition to the game console. Several AV receivers have recently debuted that offer HDMI switching. Since HDMI is an industry wide standard, we do not foresee any signal compatibility issues.

Q.

If there's a message Samsung wants to send to power home entertainment users (DVDs, Gaming, HDTV) – what is that message?

A.

We are very excited that the game community is leading the way in 1080p. Gamers will be the first to realize the advantages of this technology and the superb images that can be created from game consoles connected to our 2006 DLP projection TVs. We believe that Samsung’s proprietary Cinema Smooth Light Engine creates the best images. Compared to competing technologies, DLP is extremely competitive in the larger screen sizes and offer the best cost-performance. We encourage gamers to visit their favorite retailer and see our award winning Projection TVs for themselves.

Sean W. Gibson
Sean Gibson has been the owner and Executive Editor of Gaming Illustrated for over eleven years. His roles include acting as CEO and President of Gaming Illustrated, LLC and also includes being a reviewer, previewer and interviewer.
Sean W. Gibson
Sean W. Gibson

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